I hate marketing

Fire and Ice

So I've been reading all this different stuff about how to sell art. The most prevalent advice seems to be to tell be about yourself. People apparently buy art more because they like the artist than because they like the art itself. Okay, strange, but okay. Of course, that brings me to the issue of I don't even like myself very much most of the time-how in the hell am I supposed to get random strangers (with the money to buy art) to like me? What parts to I reveal and what parts do I hide? Decisions decisions. Those things really suck. I'm a walking contradiction, and ultimately, I'd rather let my art speak for itself. I guess that it's not a viable marketing strategy though.